Back on the saddle! On October 3rd and 4th the team Poggio alle Mura He will be in Gaiole in Chianti for The Eroica, The event that in 1997 gave rise to a cycling experience that has in recent years become an international movement.

It was indeed from Gaiole that the story of L’Eroica began: fewer than one hundred participants at the first edition and a clear idea of cycling, made up of vintage bicycles, dirt roads, effort, territory and sharing.

For the upcoming event, it offers five routes, ranging from the 46 kilometers of the Chianti Valley to the 209 kilometers of L’Eroico. On Saturday, October 3, the longest routes will be featured, while on Sunday, October 4, the 106, 81, and 46 kilometer routes will be on the agenda.

For the Poggio alle Mura team, it will be another opportunity to share this experience, this time on the roads of Chianti Classico and along some of the routes that are part of the very history of the event.

Markets, consumption, brands and innovation They are at the center of the interview in Rodolfo Maralli, President of Banfi, published in Corriere della Sera signed by Antonino Padovese.

A discussion on the current state of the wine industry and the transformations that are changing the way wine is produced, communicated, and marketed.

In the interview, Maralli starts from a precise scenario: the contraction in consumption is not a recent phenomenon, but a dynamic that has been affecting the global market for many years. In this context, tradition and territory remain fundamental, but they must be accompanied by strategic vision, investment, and the ability to interpret the evolution of consumers.

It is here that the role of the manager takes on an increasingly central role: a professionalism capable of bringing together the market, the corporate identity, innovation, and the building of the brand, transforming a complex phase into an opportunity to rethink models and strategies.

A topic that Maralli also explored on Sunday 27 September in Trento, as part of the Trentodoc Festival, During the meeting “Manager in the vineyard: visions beyond the crisis”. The wine talk brought together some key players in the industry to discuss the challenges of the global market, the management of uncertainty, and the strategies needed to cope with change.

A reflection that directly touches upon Banfi’s own journey: reading the transformations without losing one’s identity, while continuing to invest in skills, research, and the ability to build value over time.

Read the full interview in Corriere della Sera:
https://www.corriere.it/cronache/trentodoc-festival/26_settembre_23/nella-vigna-serve-un-manager-6a33ab04-214f-4086-9586-8c3272935xlk.shtml

Banfi features in the story of the fifty years that transformed the world of wine by Jancis Robinson in the Financial Times.

In her article “Mi occupo di vino da 50 anni. Ecco 50 modi in cui è cambiato”, Robinson traces half a century of evolutions witnessed firsthand: from consumption to markets, from the spread of international grape varieties to the growth of wine tourism, right through to the new centrality of the vineyard, sustainability and the challenges linked to climate change.

Banfi also has a place among the stages of this journey. Robinson recalls the role of the Mariani family with Banfi Vintners and the development of 700 hectares of vineyards in Montalcino, described as one of Italy's finest wine regions.

A passage that recalls a fundamental phase of our history: the arrival in Montalcino and the building of a winemaking project destined to develop over time, while the international wine scene was changing profoundly.

A story that, as told by Jancis Robinson in the Financial Times, intertwines with half a century of changes in markets, consumption, and the global geography of wine.

For the third consecutive year, the MICHELIN Guide awards A Key to Banfi Castle – The Borgo, confirming it in the selection dedicated to hotels that stand out for the quality of their hospitality experience.

This recognition has accompanied Il Borgo since 2024 and, year after year, has given value to a path built through attention, attention to detail and a deep connection with Montalcino.

The MICHELIN Keys represent the recognition with which the Guide rates hotel establishments capable of offering a stay with their own identity, considering elements such as architecture and design, quality of service, personality, and relationship with the local area.

At Castello Banfi – Il Borgo, hospitality is born precisely from the meeting between these elements: the castle, the landscape, the wine, the cuisine, and a way of welcoming designed to allow guests to get in touch with the place and fully experience it.

The confirmation of the MICHELIN Key for 2026 is therefore also a recognition of the daily work carried out by the people who shape the experience of the Borgo.

Our thanks go to everyone team Hospitality, For the care and passion with which they accompany every stay, and to the guests who continue to choose Castello Banfi – Il Borgo and share their experience with us.

A Key that celebrates the journey made and continues to open the door to all that will come.

Read the review of the MICHELIN Guide dedicated to Castello Banfi – Il Borgo:
https://lnkd.in/exgptFQK

For Banfi, the vintage is not just about the grapes.

Alongside the vineyards and olive groves, the Montalcino estate also includes spaces for prugneti, a historical production that tells another part of the agricultural identity of the company.

The cultivation of the pruna has been a part of Banfi since the late 1970s and early 1980s and today represents one of the main arboreal crops on the estate after the vines.

With the proper maturation having been reached, harvesting begins. The plums are then sent to the subsequent processing stages: drying and grading take place at the company’s Fruit Center before final packaging.

A process that, from the plant to the finished product, reflects the same attention given to other Banfi products and demonstrates an agricultural vocation that goes beyond the world of wine.

Every year, the collection of the prunes becomes another important moment in the estate’s calendar: a labor that involves the seasons, experience, and care throughout all the stages of production.

He is also the one who tells this reality TGR Tuscany, which dedicated a service to the production of Banfi plums.

Watch the TGR Toscana service.

On September 12, 1984, John and Harry Mariani, together with Ezio Rivella, inaugurated the Banfi winery in Montalcino.

It is a fundamental stage in the company’s history and, at the same time, the concrete expression of a vision born a few years earlier: to build in Montalcino a project capable of combining viticulture, research, innovation and a culture of hospitality.

From the very beginning, the winery is conceived not only as a place dedicated to wine production, but as part of a broader system. A pioneering and cutting-edge project in which vineyard work and winemaking, experimentation, and hospitality all work together within a common philosophy.

A choice that still tells the way Banfi is today.

Over the years, investment in research and innovation has accompanied the company’s development, contributing to a better understanding of the territory, Sangiovese, and its various expressions. At the same time, wine has never been separated from the context in which it is produced and from the opportunity to tell its story through experience, encounter, and hospitality.

42 years after its inauguration, the winery continues to be a place of production, research and exchange: a space in constant evolution, where experience and innovation continue to meet.

A journey that began in 1984 and continues today, looking to the future with the same determination to learn, experiment, and improve.

Yesterday, today, tomorrow.

Research and pioneering have always been part of the Banfi way of being.

In Montalcino, this approach also takes shape in the Collection field developed in collaboration with CREA Research, where they are collected 119 types of Sangiovese.

An ampelographic heritage that was created with a precise objective: to preserve the diversity of the vine and, at the same time, study its behavior in the face of new climatic conditions.

Observing the different types over time allows us to delve deeper into their characteristics and adaptability, helping to build new knowledge useful for the future of Sangiovese and the territory in which it finds one of its most important expressions.

A work that fits into a research project begun by Banfi many years ago. From the zoning studies initiated in the 1980s to clonal selection, knowledge of Sangiovese has been one of the central areas of the company’s research activity.

The collection field today adds a new chapter to this journey: not a selection aimed exclusively at production, but a shared heritage to be preserved, observed, and studied.

Because understanding the differences also means acquiring new tools to face change, while continuing to look to the future of Sangiovese through research.

The project was also told by TGR Tuscany, which dedicated a service to the Banfi collection field and the work carried out together with CREA Research.

Watch the TGR Toscana service.

James Magazine dedicates an in-depth feature to La Pettegola by Banfi: a project born with Vermentino from the 2012 harvest, now also expressed in Rosé and through its author labels.

The article recounts the growth of a label capable of bringing a fresh, pop, and recognisable language to the world of wine: made up of chatter, laughter, shared moments, and a desire never to take itself too seriously.

A small cultural phenomenon that continues to evolve, maintaining its light-hearted and colourful spirit.

Banfi renews its support for the Accademia Musicale Chigiana, confirming its collaboration for the twelfth edition of the Chigiana International Festival & Summer Academy.

From 7 July to 1 September 2026, with the theme “Islands”, the festival will bring concerts, operas, events, great performers and young talents from all over the world to Siena and the Sienese lands.

Among the events, we are particularly pleased to highlight the concert at Castello Banfi, scheduled for 22 August as part of the “Off the Wall” section: Salvatore Accardo & Friends – César Franck, Arnold Schönberg.