Introducing Dèinos, Banfi’s Bolgheri Superiore

Our journey in Bolgheri continues, guided by elegance, research, and vision

 

With Dèinos Bolgheri Superiore DOC we expand our collection and give life to an ambitious oenological project — a new milestone in our journey through Bolgheri, one of the world’s most fascinating and iconic wine regions.

Dèinos is the natural evolution of a path that began over ten years ago with Aska Bolgheri Rosso DOCThe two wines share a common thread: the Etruscan traditionwhich inspires both their names and their identities.
On Dèinos was a spherical ceramic vessel used during solemn Etruscan banquets — true rituals that united nature, spirit, and beauty..

We chose to honor this heritage through the label, embellished with a gold filigree motif inspired by ancient Etruscan goldsmiths — a symbol of timeless elegance and artisanal mastery.

Wine, Pure Cabernet Sauvignongrows on sandy, clay-rich, slightly calcareous soils typical of Bolgheri.
The hand-harvested grapes ferment in stainless steel with remontage and délestage before aging for 18 months in French oak barriques..
In the glass, Dèinos reveals complexity and harmonywith notes of red berries, tobacco, and licorice, and an elegant, velvety structure.

Produced in a limited edition of just 6,000 bottlesDèinos stands at the pinnacle of our experience in Bolgheri — a synthesis of competence, creativity, and vision..

“The expansion of our portfolio with a Bolgheri Superiore is strategic,” explains Rodolfo Maralli, President of Banfi. “It adds a new expression of Tuscan terroir and strengthens the Banfi brand’s presence in the high-end wine segment.”

With Dèinos, we reaffirm our ongoing commitment to excellence and our dedication to interpreting each territory with respect, passion, and unmistakable style.

Discover more

Banfi: 41 Years of Vision, 41 Years of Commitment

On September 12, 1984, the Banfi winery opened its doors for the very first time, bringing to Montalcino a new idea of winemaking: one that unites tradition and innovation, roots and future.

Today, 41 years later, Banfi celebrates not just a story, but a journey that continues to renew itself year after year. Equipped from the very beginning with the most advanced technologies, the winery has been the symbol of a pioneering vision that helped write a new chapter in Italian winemaking and gave voice to the territory of Montalcino worldwide.

These 41 years are not merely an anniversary, but the confirmation of a commitment: to safeguard the richness of the past while, at the same time, designing the future with courage and responsibility.

Alongside the great wines that have made Banfi an international benchmark, today stand the hospitality experiences of Castello Banfi, with Hotel Il Borgo, the Michelin-starred La Sala dei Grappoli and La Tavernaand theL'EnotecaTwo souls that come together to tell a single lifestyle: the Banfi way.

Looking ahead, Banfi renews its mission: to continue enhancing the territory, innovating with respect, and sharing with the world an experience that goes beyond wine.

41 years later, our vision has never been more relevant.

Banfi at the forefront in New York with Wine Enthusiast’s Sip Event Series

On September 11, 2025, Montalcino meets New York at the City Wineryfor one of the most anticipated appointments of Wine Enthusiast’s Sip Event Series. signed Wine EnthusiastBanfi will be among the protagonists of this international event dedicated to Italian excellence, alongside more than 300 carefully selected labels representing the very best of Italian winemaking. The day will feature a tasting open to the public, a session reserved for press and trade professionals, and an in-depth seminar titled “Reaching the Next Generation: Lessons from Tasting and Selling Italian Wines in America,” led by Wine Enthusiast’s Italian tasters Danielle Callegari and Jeff Porter, with contributions from leading voices in the international wine scene. An opportunity to share the vision that has always guided us: "for a better wine world".

Sanguis Jovis Summer School 2025: a Legacy Looking to the Future

Five intense days of dialogue, exchange, and vision marked the conclusion of the VIII edition of the Summer School Sanguis Jovisdedicated this year to the theme Heritage: the frontier of value between terroir and storytelling..

A journey that wove together diverse fields of knowledge and perspectives: from climate change to the genetics of Sangiovese, from technological innovation to digital communication, up to the challenges of generational transition and the valorization of family enterprises.

Professors, experts, and young professionals created a unique laboratory, where dialogue was not only academic but also profoundly human. Through lectures, workshops, and guided tastings, one shared conviction clearly emerged: heritage is not only memory, but a project for the future.

legacy that becomes a promise
The 2025 Summer School demonstrated how wine, more than a product, is culture, identity, and relationship. The reflections born in the classroom and among the vineyards of Montalcino will continue to live on in the work and vision of the young talents who took part.

The appointment is now set for 2026with the IX edition of the Sanguis Jovis Summer Schoolto continue this collective journey of research and education, where the roots of the past meet the challenges of tomorrow.

Rodolfo Maralli: “Change is an opportunity for growth”

From the voice of the President of Banfi Srl and the Banfi Foundation, Banfi Foundationa reflection on the future of Italian wine: expertise, vision, and the ability to tell a new story are the keys to meeting the challenges ahead.

Italian wine stands at a crossroads. After years of expansion—when the market seemed ready to welcome every new label—the scenario has shifted: competition is fiercer, consumers more demanding, and markets increasingly saturated. In this context, standing still means losing ground.

This is the view of Rodolfo Maralli, President of Banfi Srl and the Banfi Foundation, in an interview with Fabio Piccoli for Wine Meridian. His words outline a clear course:

“This is no time for fear. It is a time for our sector to mature, to strengthen business culture, and to build solid brands that can endure and grow over the long term.”

Beyond the product: the importance of brand-building

For Maralli, the main challenge is moving from simply having a label to developing a brand strategy. A label can tell the story of a territory, but a brand builds value over time, maintains a presence in the markets, and stands out with consistency. Achieving this requires investment in training, managerial skills, and the ability to read market signals and adapt quickly.

A cultural and language challenge

According to Maralli, wine has lost some of its centrality in the collective narrative, particularly among younger generations. Complex language, self-referential storytelling, and an inability to communicate with immediacy have widened the gap.

“Young people are not only looking for a product—they are looking for experiences and an identity they can connect with. We must learn to speak their language—visual, fast, and engaging—without losing authenticity.”

Wine tourism as a strategic lever

Transformation does not happen only in the vineyard. Experiential hospitality and wine tourism have become pillars of growth, but they must be approached with strategic vision, moving beyond improvisation. Banfi has chosen to invest in an integrated model that combines quality, innovation, and an authentic bond with the territory.

Awareness, courage, and competence

To face the future, three fundamental elements are needed: awareness, to read the context clearly; courage, to step out of the comfort zone and experiment; and competence, to turn ideas into concrete strategies.

“A good wine alone is not enough to run a business. We must be true entrepreneurs, ready to see change not as a sunset, but as the beginning of a new season.”

Podere Collupino: an oasis of peace and harmony surrounded by the vineyards and hills of Montalcino

There is a place where Tuscany reveals itself in all its authenticity.

it is called Podere CollupinoBanfi’s farmhouse set among the Sangiovese vineyards, just 2 km from Castello Banfi and 15 minutes from the heart of Montalcino.

Here, time slows down. The silence of nature meets the rhythm of the seasons, offering experiences made of simplicity and beauty.

Whether it’s a romantic escape or a family getaway, Podere Collupino is the perfect starting point to discover the most genuine soul of Tuscany.

From the thermal baths of Bagno Vignoni, to the villages of Pienza, San Quirico d’Orcia, Radicofani, Santa Fioraevery day becomes an experience to remember. And then there is the light — filtering through the hills and caressing the heated infinity pool; the crisp morning air, the scents of the land, the sunsets painting the sky in golden hues.

Every detail is designed to welcome you.

 

Discover Podere Collupino.

Alta Langa 2025

Banfi present at Alta Langa 2025, the B2B event dedicated to the excellence of Piedmont’s sparkling wines.

 

Held in the elegant setting of Spazio Field – Palazzo Brancaccion the heart of Rome, the day brought together trade professionals and press for tastings and direct conversations with producers.

It was the perfect opportunity to showcase our vision of Piedmont’s Metodo Classico, through the elegance and character of our Alta Langa DOCG cuvées: Alta Langa DOCG:

  • Cuvée Aurora Extra Brut

  • Cuvée Aurora Rosé

  • Cuvée Aurora Blanc de Noirs

  • Cuvée Aurora Riserva 100 Mesi

Events like this allow us to present Banfi’s sparkling wine philosophy to an expert audience—one rooted in quality, innovation, and a strong sense of place.

Jazz & Wine in Montalcino 2025: music, wine, and unforgettable emotions under the stars

From July 22 to 27, 2025, one of Tuscany’s most anticipated summer events returns: Jazz & Wine in Montalcino.

Now in its 28th edition, the festival was born from the collaboration between Banfi, the Rubei family of Rome’s Alexanderplatz Jazz Club and the Municipality of Montalcino, uniting the excellence of wine and music in an enchanting and evocative setting.

The program features six unmissable evenings between the Fortress of Montalcino and Castello Banfi, with leading names from the Italian and international jazz scene, along with some forays into pop music:

  • Kenny Barron Trio
  • Enrico Pieranunzi Trio
  • Malika Ayane
  • Nicola Piovani Orchestra – “Note a margine”
  • Latin Mood con Fabrizio Bosso & Javier Girotto
  • and the Avishai Cohen Quartet.

 

The concert by Nicola Piovani stands out as one of the most meaningful moments of this edition, organized in collaboration with WineNews, which strongly advocated for the Maestro’s presence in Montalcino. “The idea is to share a message of culture, beauty, harmony, and peace,” emphasize Alessandro Regoli and Irene Chiari, founders of WineNews, “through a special evening of music, in a space and time that are meaningful to WineNews, with one of the greatest maestros in the world.”

All concerts begin at 21:45.
Tickets and full program available at: jazzandwinemontalcino.it

Last week to apply for the Sanguis Jovis Summer School 2025

You have until June 16, 2025 to apply for the 8th edition of the Summer School Sanguis Jovistaking place from July 7 to 11 in Montalcino.

Five days of advanced training, dialogue, and vision, designed for students, young professionals, and enthusiasts eager to deepen their knowledge of Sangiovese and its future.

2025 Theme
“Heritage. The frontier of value between terroir and storytelling”
A unique opportunity to explore the relationship between territorial identity, wine culture, and communication—with the guidance of industry experts, faculty members, and producers.

Location

OCRA – Officine Creative dell’Abitare | Via Boldrini 4, Montalcino 

How to participate

All information, the full program,, the official brochure and flyer are available at the following link: Sanguis Jovis | Alta Scuola del Sangiovese: Training

Red Montalcino 2025: Rosso di Montalcino takes center stage on June 20 at the Fortress

Save the date for Red Montalcino, the event dedicated to Rosso di Montalcino DOC, returning on June 20, 2025 in the beautiful setting of the Fortress of Montalcino.

Now in its fourth edition, Red Montalcino shines a spotlight on the young, vibrant, and contemporary soul of this iconic Tuscan wine.

Starting at 6:00 PM 18:00, local producers will welcome guests for a walk-around tasting, offering a chance to discover the many nuances of Sangiovese di Montalcino, paired with regional specialties, fusion cuisine, and vegan options.

The evening continues with live music, the opening of thecollective wine bar and a DJ performance a full celebration of wine, taste, and atmosphere.

Tickets available on Vivaticket and at the box office of Complesso di Sant’Agostino, Via Ricasoli 31 – Montalcino
Book now on Vivaticket

Banfi will be there—ready to raise a glass to this emblematic appellation from our land.

 

FULL PROGRAM

6:00 PM · Walk-around tasting with Montalcino producers
with Montalcino producers
7:30 PM · Live music entertainment
8:00 PM · Opening of food corners
featuring regional, vegan, and fusion specialties
9:30 PM · Opening of the collective Wine Bar
with sommelier service followed by 
Cocktails & mixology
10:00 PM · DJ set