Monday 5 June 2023 the Banfi Brunello Ambassador Club opened its doors with a ceremony reserved for its first sixty Ambassadors, the Italian professionals who, since the early 1980s, when the first bottle of Brunello di Montalcino Banfi appeared on the market with the 1978 vintage, made a significant contribution to its worldwide success.

 

Who are the first Banfi Brunello Ambassadors Club

 

"Pioneering has always been one of our core values. - remember Cristina Mariani-May, CEO and second generation of the entrepreneurial family - Being pioneers was part of the vision that guided my father in the creation of Banfi and is today a pillar of our corporate identity. Establishing a special club, made up of the people who shared this value from the very beginning, is an act that we felt almost a duty, to thank them for the past and ask them to accompany us into our future"..

 

Inaugural ceremony at Banfi Castle

 

Castello Banfi was once again the protagonist of a special day, exclusively presenting the charm of its centuries-old history to an audience of great professionals.
The walls of the Castle welcomed, in an ideal embrace, the Ambassadors of Brunello Banfi with a investiture ceremony worthy of the glories of Montalcino, Tuscany and fine Italian products.
La history of Banfi is made up of people, the relationships between them and the stories of many lives. The Banfi Brunello Ambassador Club was created to welcome all this and consolidate it in the future.

 

The letter of appointment to Ambassadors Banfi

 

Hence the words with which Cristina Mariani-May marked the letter of appointment sent months ago to each Ambassador Banfi:

"It was back in 1978 when my father John, together with Ezio Rivella, decided to give life to a dream: to show the whole world that the impossible was possible and that Montalcino could become one of the oenological references of the entire planet. The ingredients for success were all there: the awareness of being able to count on a territory that is unique in the world and with an as yet unexpressed potential; then there was Sangiovese, a grape variety that is the prince of Italian oenology but still not sufficiently aware of being so; finally, Brunello di Montalcino, a wine with great personality and immense potential but still unknown to most, especially in the world outside Montalcino. What was missing was the market: a broader and more far-sighted productive and commercial vision, capable of launching a challenge to the world elite of great wines, without inferiority complexes, proud of our millenary wine culture and those who had the courage and initiative to achieve it. And this is where we and all those who, like you, believed in this idea came in"..