Markets, consumption, brands and innovation They are at the center of the interview in Rodolfo Maralli, President of Banfi, published in Corriere della Sera signed by Antonino Padovese.
A discussion on the current state of the wine industry and the transformations that are changing the way wine is produced, communicated, and marketed.
In the interview, Maralli starts from a precise scenario: the contraction in consumption is not a recent phenomenon, but a dynamic that has been affecting the global market for many years. In this context, tradition and territory remain fundamental, but they must be accompanied by strategic vision, investment, and the ability to interpret the evolution of consumers.
It is here that the role of the manager takes on an increasingly central role: a professionalism capable of bringing together the market, the corporate identity, innovation, and the building of the brand, transforming a complex phase into an opportunity to rethink models and strategies.
A topic that Maralli also explored on Sunday 27 September in Trento, as part of the Trentodoc Festival, During the meeting “Manager in the vineyard: visions beyond the crisis”. The wine talk brought together some key players in the industry to discuss the challenges of the global market, the management of uncertainty, and the strategies needed to cope with change.
A reflection that directly touches upon Banfi’s own journey: reading the transformations without losing one’s identity, while continuing to invest in skills, research, and the ability to build value over time.
Read the full interview in Corriere della Sera:
https://www.corriere.it/cronache/trentodoc-festival/26_settembre_23/nella-vigna-serve-un-manager-6a33ab04-214f-4086-9586-8c3272935xlk.shtml
