The extremely linear and essential figures of Noma Bar wrap the bottle of the Limited Edition 2023 of La Pettegola, the Vermentino by Banfi.
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Noma Bar: the artist
Banfi’s adventure with the world of design continues and sees, for the first time, the involvement of a non-Italian artist: Noma Bar, an Israeli based in London, vintage 1973. Designer, illustrator, graphBar’s work has been published in a number of international media, including the BBC, Random House, The Observer and The Economist. The first thing you notice, observing his illustrations, is the use of sharp lines delimiting the space, which he calls "negative space", collaborations with brands international campaigns range from campaigns for Greenpeace, Amnesty International, IBM, Coca-Cola and many others. Very famous are his portraits of politicians, singers and actors, but also fairy tale characters and many animals.
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Noma Bar's Limited Edition 2023 label for Banfi's La Pettegola.
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With La Pettegola Limited Edition by Banfi, Noma Bar approaches the world of wine for the first time. " I had never worked on a label or with augmented reality before," he says. " But the challenges like this one from Banfi, are what I love most. I wanted to combine my style with the world of La Pettegola, imagining a world among women intent on revealing their dreams, passions and secrets in front of a glass of wine. Their emotions, as well as the details of La Pettegola, are hidden in full view: the amazement that is created by looking closer is what makes the design and life so special".
The artwork of Noma Bar represents five female figures that, if at first glance may seem an enigma, observing them better you can grasp the most true details, discovering that in each of them there is a bit of La Pettegola. A golden chalice, one tapered bottle, a little bird with spread wings. The symbols of La Pettegola are transformed by the artist into distinctive signs for a label full of many different facets, all to be discovered.
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La Pettegola Limited Editions of past years
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La Pettegola, first produced in 2012, from 2018 boasts a limited edition (only twenty thousand bottles for 2023) signed every year by internationally renowned artists and designers. The first, in 2018, was designed by Alessandro Baronciani, in 2019 it was the turn of Ale Giorgini, followed by Riccardo Guasco in 2020, Elena Salmistraro in 2021 and Van Orton for the 2022 edition.
On the occasion of the tenth grape harvest of Vermentino signed Banfi was also thought to produce a special packaging, in limited edition, with six Limited Edition.
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Banfi Experience and Augmented Reality
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Also for the 2023 edition, the label of the Limited Edition comes to life thanks to Augmented Reality, the five female figures protagonists of the artwork are animated by expressing their thoughts and emotions.
To see the animated label just download the Banfi Experience app (Apple Store - Play Store) and frame the bottle.
