The Tuscan wine estate known throughout the world for the Brunello di Montalcino joins New Holland Agriculture's EcoBraud project
"With just under a month to go before the most important event of the year in the agri-food world, we make our collaboration with New Holland official. Together we have outlined a common project for a better wine and a cleaner world, and we will be present in the Sustainable Farm Pavilion." Banfi's sales and marketing director reports this to AgroNotizie, Rodolfo Maralli.
Banfi and New Holland together at Expo 2015
During Expo Milano 2015 Banfi was invited to present a selection of its wines in the New Holland Agriculture pavilion. The two companies, both at the forefront of their respective fields, share a common goal: a commitment to sustainability and quality.
The first wine company in Italy to complete the certification process in 2006, the year in which it obtained SA8000, Banfi has always promoted programmes of low environmental impact cultivation based on the protection of biodiversity, the responsible use of resources and the containment of erosive phenomena.
In addition to using a system for washing agricultural machinery called Biobed, which decontaminates residues making them biodegradable, in recent years Banfi has reduced the weight of its bottles, achieving significant environmental benefits, and, thanks to an agreement with Repower, has completed the transition from traditional to renewable energy sources, contributing to the reduction of CO2 emissions.
L'joining New Holland's ECOBraud programmebased on the use of New Holland viticulture machines, including specialist tractors and Braud grape harvestersFinally, it allowed Banfi to reduce the ecological impact of every single bottle of wine produced by 10%, significantly limiting the amount of CO2 in the atmosphere.
In the New Holland pavilion, Banfi will present a selection of its fine labels:
- Poggio alle Mura, Brunello di Montalcino DOCG
- Poggio alle Mura, Rosso di Montalcino DOC
- Fonte alla Selva, Chianti Classico DOCG
- La Pettegola, Vermentino Toscana IGT
