La Pettegola Limited Edition 2025, signed by Elisa Seitzinger, has won an award at the European Product Design Awards.
An international award that celebrates excellence in product design and highlights the ability to combine identity, creativity and vision.

For this edition, La Pettegola is transformed into an illustrated tale with strong symbolic impact: female figures, mythological references, intense colours, and graphic details build an imagery that combines elegance, irony, and contemporaneity.
The result is packaging that goes beyond the label and becomes a narrative object, capable of expressing character, personality and uniqueness.

Year after year, each Limited Edition is born from a dialogue with a different artist, with the aim of reinterpreting the product's identity without altering its nature. A delicate balance between consistency and innovation that, over time, has made La Pettegola Limited Edition a recognisable event in the dialogue between wine and artistic illustration.
The award recognises not only the aesthetics of the project, but also Banfi's distinctive viewpoint: interpreting wine as an encounter, a story, and a shared experience.