Dal vino, agli abbinamenti, all’atmosfera: ecco come nasce Enoteca Banfi presso il Castello Banfi Wine Resort e qualche suggerimento per aprire la vostra.
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How to open a successful wine shop?
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In recent years, the phenomenon of wine shops, wine bars and cellar tours in Italy has become increasingly popular. Many people, therefore, wonder what it takes to open a wine shop and how to start a successful one. In this short guide on how to open a wine shop we will answer all the most frequently asked questions on the subject.
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Difference between wine shop and wine bar
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First of all, a distinction must be made between wine shop and wine bar, which are often misused as synonyms:
the wine shop is the place where wines (either home-made or imported) are sold together with other alcoholic beverages and local food products. Compared to a normal wine shop, the enoteca offers a more select choice of labels and the possibility of guided tours of the cellars, also accompanied by wine tastings;
The wine bar, on the other hand, is a real place to eat, with a menu, seating and various dishes to accompany and enhance the wine.
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What does it take to open a wine shop?
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As with any business, it is essential to draw up a business plan. The latter should include several types of analysis, for example:
that on costs, which are necessary to open the business;
an analysis of the target audience, i.e. the types of users you want to reach with your activity;
on location design;
on the medium and long-term objectives of the business.
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What to do to get a licence to sell wine?
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Nel caso in cui si desideri aprire un wine bar o un’enoteca è utile, ad esempio, aver conseguito un diploma presso un istituto alberghiero, avere maturato un’esperienza nella ristorazione di almeno due anni prima di aprire la vostra attività e aver frequentato dei corsi per sommelier.
Le regioni bandiscono inoltre con una certa regolarità i corsi SAB (Somministrazione di Alimenti e Bevande), ossia percorsi formativi con scopo abilitativo all’esercizio delle attività di commercio alimentare e per la vendita di generi alimentari e bevande. Inoltre, è obbligatorio disporre del certificato HACCP relativo alle norme igieniche e di sicurezza necessarie a servire cibi e bevande al pubblico.
It is also necessary to have a licence to sell alcohol. But what do you have to do to obtain a licence to sell wine? It will be sufficient to submit the appropriate application to the Customs and Monopolies Agency, also by registered mail. Finally, among the documents required to open a wine shop or wine bar, you must have:
Certified Declaration of Commencement of Activity (SCIA) for commercial activities;
VAT number;
codice ATECO corrispondente.
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How much does it cost to open a wine shop?
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Documentation, permits and licences are the initial items to be included in the spending plan for opening a wine shop, to which must then be added the cost of renting or purchasing the premises, furnishing, supplying wine and hiring staff.
On average, the initial cost of opening a wine shop is around EUR 30,000, excluding wines.
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Enoteca Banfi: a case of success
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Per capire cosa serve per aprire un’enoteca, il consiglio è quello di prendere l’esempio dalle attività di successo presenti sul nostro territorio, come ad esempio l’Enoteca Banfi, situata nel cuore della terra del Brunello, presso Castello Banfi Wine Resort, a soli 20 km da Montalcino.
The first thing that strikes visitors upon entering this wine shop is its atmosphere: the décor has been made with fine materials and antique furniture to recreate a Tuscan shop of bygone days. Entering the Enoteca Banfi is not only a purchasing experience but also an immersion in the discovery of places and traditions linked to the world of wine.
It is also a wine shop that is characterised by the variety of products on sale: sparkling wines, grappa, extra virgin olive oil and many other excellences of local gastronomy as well as, of course, the careful selection of Banfi wines, renowned and appreciated all over the world for their quality and taste.
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Cosa offre l’Enoteca Banfi
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Infine, l’Enoteca Banfi organizza per i suoi ospiti esperienze di tasting con prodotti tipici locali (es. formaggi, salumi, ecc.) in abbinamento ai vini proposti, oltre alle affascinanti visite alle cantine Banfi. Si tratta di veri e propri tour che comprendono una passeggiata tra i vigneti, dove è possibile ammirare le molteplici varietà di uve coltivate nelle tenute Banfi, e presso la cantina, un ambiente elegante, rustico e al contempo moderno.
Finally, customer care and the excellence of the products on sale remain another key element to keep in mind when opening a successful wine shop.