On 29 January at Castello Banfi the presentation of the limited edition of La Pettegola 2017, in a
reinterpretation by illustrator Alessandro Baronciani
(Montalcino, 30 January, 2017) - On 29 January, in the evocative setting of Castello Banfi's Glass and Bottle Museum, the limited edition of La Pettegola was presented. To celebrate the five years since the first harvest and on the occasion of the winery's fortieth anniversary, Banfi's Vermentino is proposed in a limited edition (only twenty thousand bottles), in a version completely reinterpreted by the illustrator Alessandro Baronciani.
The artist, born in 1974 and originally from Pesaro, works between Pesaro and Milan. He is an illustrator, art director for advertising agencies and graphic designer, and draws comic strips. He works for several magazines and has a comic strip on the history of music in Rumore Magazine. With Black Velvet, he has published two comic novels: Quando tutto diventò blu (When Everything Turned Blue) and Una storia a fumetti (A Comic Book Story), a book that collects an editorial experiment that lasted five years, during which Alessandro wrote, drew, photocopied and mailed his stories to subscribing readers who became, through their letters, the characters of the story.
The illustration completely envelops the bottle of La Pettegola, leaving the original label intact.
This is how Baronciani describes the project: 'The foliage intertwines to create an impenetrable green blanket. It is time to uncork a bottle of La Pettegola, before the shadows lengthen in the evening twilight. At the sound of the cork slipping from the neck of the bottle, the branches of the hedge gasp. The snow-white face of a girl appears among the leaves. Her mischievous gaze searches for something, someone. No one knows. I pour the wine into the goblet and the notes of white fruit are the promise of its fresh, full taste. With each sip the girl acquires more and more charm and charisma. The glass is emptied and, just as she had appeared, La Pettegola vanishes, leaving only the lingering memory of an emotion difficult to forget'.
