Starting in June, the new communication for Centine, one of the most representative wines of Banfi production, will be on air. A strategic project, articulated and full of initiatives, aimed at spreading the value and importance of the Centine brand, relaunching it as an authoritative brand through an innovative and impactful creative concept.
"Centine has contributed to Banfi's history, renewing itself over time and always remaining central to our portfolio, fully expressing the Banfi philosophy: excellent value for money, transversal consumption, omnichannel distribution. This is why we decided to work on a project to relaunch the brand, starting this new path with Mosquito, the communication agency led by Vincenzo Vigo," says Rodolfo Maralli, Banfi's Sales&Marketing Director.
Hundreds' new communication campaign kicks off
The creativity reaffirms, with an original and striking language, both the great versatility and the authentically Tuscan roots of Centine. The bottle bursts across the background of Tuscan landscapes, and on the neck of the bottle we see numerous consumption occasions represented, with different targets each time. The landscapes, realised with a treatment between the photographic and the pictorial, add authority, preciousness and tradition to a wine of noble birth, but within reach of all budgets.
The claim that seals the creativity, 'Stop every moment' summarises Centine's ability to combine with a variety of recipes and make every occasion special, suggesting a less frenetic approach compared to contemporary lifestyles that, often, do not leave enough room for quality time.
The integrated communication campaign includes, in addition to an advertising plan in the main national media, the complete redesign of the Centine website (ribs.wine), a social media strategy, with the creation of dedicated Facebook and Instagram profiles (@CentineOfficial), and the use of branded podcasts.
"We are happy and proud to have been chosen by Banfi as their partner. This is a brand that has demonstrated a vision that is often ahead of its time and has extraordinary potential," says Vincenzo Vigo, creative director of the project and founder of Mosquito. The online creativity and restyling of the site were developed in collaboration with Wacky Weapon, a dynamic Turin-based company.
