Now in its fourth edition, La Pettegola's project with an author's label.
On Vermentino di Banfiproduced since 2012, for the past four years has, in fact, had a Limited Edition version (only fifteen thousand bottles) with the label reinterpreted by an artist. An association with design that, year after year, is strengthened thanks to collaborations with internationally renowned artists and designers.
Designer label for the Limited Edition of La Pettegola
Designing the Limited Edition 2021 of La Pettegola is, for the first time, a woman: Elena Salmistraro. Designer and artist, she lives and works in Milan. She graduated from Milan Polytechnic and founded her own studio in 2009. She collaborates as a designer and illustrator with many companies in the creative industry. Attention to detail, harmony of form and poetic style characterise her creations, a mixture of art and design: the search for the expressive language of the object, which can fascinate people by evoking emotions, is a priority in her work. His designs have been selected for several international exhibitions. In 2017, he won the 'Salone del Mobile Milano Award' as 'Best Newcomer Designer'. Since 2107, the Ministry of Foreign Affairs has appointed her as Ambassador of Italian design in the world. In 2018, she was appointed Ambassador of Brera Design District.
The gossip often brings to mind female gossip, but the gossip is also a little bird that lives along the Maremma coast. And it is precisely on this ambivalence of the meaning of the name of Banfi Vermentino that Elena Salmistraro plays to reinterpret the label: 'La Pettegola for Banfi is the witty and amusing name of a little bird, typical of the Tuscan coast, which I imagined to be cunning and singing.
That is why I enjoyed portraying a young, colourful but thoughtful-looking girl, completely immersed in listening to the cheerful and festive song of the Gossip. The bright colours and rigid shapes, all typical elements of my artistic language, enhance the jovial and convivial atmosphere that characterises the joyful moment of the toast, made even more carefree thanks to the chirping of the lively bird. The song of the Pettegola thus becomes the perfect soundtrack for a cheerful evening in company while enjoying a glass of the wine that bears her name'.
Previous editions:
- 2018: Alessandro Baronciani
- 2019: Ale Giorgini
- 2020: Riccardo Guasco
