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Banfi for a better wine world
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2010 15 Marcha


Old Brookville, NY, March 15, 2010 -- Banfi Vintners, a pioneering leader in the Chilean wine category, confirms plans to make a substantial contribution toward efforts to rebuild and rehabilitate victims of the recent and devastating earthquake in Chile. An estimated 2 million people have been left homeless as a result of the magnitude 8.8 quake, which struck in the early hours of February 27. The countrys infrastructure has also been hard-hit.

Banfi Vintners will donate $150,000 to Levantando Chile (Raise the Roof for Chile). In addition, Banfi is encouraging distributor partners to join in supporting relief efforts through several strategically run programs. Not least, the company is working closely with friends and colleagues at Concha y Toro on specific initiatives and funding designed to help employees and their families in Chile to rebuild their lives following this disaster.

“With Banfi Vintners accounting for almost 50% of all bottled Chilean wines sold in the U.S., it is incumbent on us to rally to the aid of the people of Chile in their time of need,” observed James Mariani, Co-CEO, Banfi Vintners.

For more than two decades, Banfi Vintners has served as the primary catalyst for the Chilean wine industry in the U.S., dating back to 1988 when the company acquired import rights to represent Concha y Toro, Chiles largest wine producer. In 1989, in line with its philosophy of spearheading fine wines at a reasonable price, Banfi Vintners went on to launch the hugely successful Walnut Crest label. Subsequent additions to Banfis portfolio of Chilean estates include Emiliana, today the worlds largest source of estate-grown wines made from sustainably farmed and organic grapes, Palo Alto in Chiles Maule region and most recently, Maycas del Limari, a boutique property in northern Chile.

Banfi Vintners has a long-established track record of support for charitable and philanthropic causes. This includes funding reconstruction efforts in Potenza, Italy, in the wake of the 1980 earthquake, as well as numerous endowments made to universities and educational establishments around the world.


Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
How personal information is collected
Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
When personal information is revealed
It can become necessary to reveal personal data of the client by law or in the course of legal proceedings or other situations in the public interest.
How personal information is protected
Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

Access to personal information
The user can, at any time, access information regarding themselves. To review and update personal information that Banfi S.r.l. has gathered, please contact
Collection of personal information
It is possible to navigate the websites of Banfi S.r.l. anonymously. In any case, the browser automatically comunicates the type of computer and operating system used.

Like many other websites, Banfi S.r.l. uses "cookie" technology. The first time a user connects to the site, their cookies identify the browser with a random and unique number. The cookies used do not reveal any information of a personal nature to the user, including first names that could be used to welcome the user on their next visit. The cookies help us understand what part of the website the users visit more frequently, which are the paths used by the clients, and how long they remain connected. The cookies are used to study the traffic patterns of the Banfi S.r.l. websites in order to improve their functionality.