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Banfi for a better wine world
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2021 27 Julio

BANFI'S AUGMENTED REALITY

An innovative project for Brunello di Montalcino leading producer which, thanks to the Banfi Experience app, offers an immersive virtual experience into the Banfi world.

Banfi, the leading producer of Brunello di Montalcino, has decided to explore the world of augmented reality, offering an immersive virtual experience into the Banfi world. Something unique, which allows to put at smartphone the entire company's experience, breaking down the distance with its customers who can visit the vineyards and the winery from their home. All this is possible thanks to a unique app: the Banfi Experience.

The experiences the users can enjoy are many and all very immersive: a journey that goes from the vineyards to the winery, the harvesting and selection of the grapes, and much more. This is possible both with the simple use of smartphones and by using specific cardboard, thanks to which the moment will be even more accurate.

The same experiences will also be available to the many visitors to the estate with an innovative tour, which combines the real experience with virtual content—a new way of experiencing Banfi and discovering it in a completely different way. By framing the markers placed in different areas, the visitors will see the scene comes to life on their smartphones and will experience, for example, the magical moments of the harvest at any time of the year.

"We are particularly proud of this ambitious project, which will allow people to experience the world of wine at 360° throughout the year," says Rodolfo Maralli, Sales & Marketing Director of Banfi. "Banfi dared to explore a new territory: a winning choice that will certainly be developed in interesting ways in the future".

With Banfi Experience, the company already could experience the augmented reality giving life to the labels of La Pettegola Limited Edition 2020 (designed by Riccardo Guasco) and 2021 (designed by Elena Salmistraro). The illustration comes alive on the user's screen by framing the bottle label with the app, creating an interactive and fascinating experience.

Lastly, to make the Banfi Experience even more complete, multisensory, and feel the Banfi mood, the app allows direct access to the Spotify playlist "Play the Banfi Experience".

The Banfi Experience is available for Android on the Play Store and iOS on the Apple Store.

Publifarm has developed the innovative project. The communication agency specialized in digital and augmented reality projects that cooperates with Banfi for many years.

BANFI

PRIVACY POLICY

Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
 
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
 
How personal information is collected
Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
 
When personal information is revealed
It can become necessary to reveal personal data of the client by law or in the course of legal proceedings or other situations in the public interest.
 
How personal information is protected
Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

Access to personal information
The user can, at any time, access information regarding themselves. To review and update personal information that Banfi S.r.l. has gathered, please contact banfi@banfi.it.
 
Collection of personal information
It is possible to navigate the websites of Banfi S.r.l. anonymously. In any case, the browser automatically comunicates the type of computer and operating system used.

Like many other websites, Banfi S.r.l. uses "cookie" technology. The first time a user connects to the site, their cookies identify the browser with a random and unique number. The cookies used do not reveal any information of a personal nature to the user, including first names that could be used to welcome the user on their next visit. The cookies help us understand what part of the website the users visit more frequently, which are the paths used by the clients, and how long they remain connected. The cookies are used to study the traffic patterns of the Banfi S.r.l. websites in order to improve their functionality.