{"id":28818,"date":"2025-12-05T11:38:34","date_gmt":"2025-12-05T10:38:34","guid":{"rendered":"https:\/\/www.banfi.it\/?p=28818"},"modified":"2025-12-05T11:54:56","modified_gmt":"2025-12-05T10:54:56","slug":"preserving-the-future-of-brunello-cristina-mariani-may","status":"publish","type":"post","link":"https:\/\/www.banfi.it\/eng\/preservare-il-futuro-del-brunello-cristina-mariani-may\/","title":{"rendered":"Preserving the future of Brunello: Forbes interview with Cristina Mariani-May"},"content":{"rendered":"
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We are pleased to share the extensive interview that\u00a0Emily Price (Forbes)<\/strong>\u00a0dedicated to\u00a0Cristina Mariani-May<\/strong>, CEO and President of Banfi, a story that addresses the most topical issues for the future of Brunello di Montalcino: climate change, the evolution of wine style, scientific research, sustainability and the value of terroir.<\/u><\/u><\/p>

In the interview, Cristina offers a sincere and direct view of the work we do every day, highlighting our company's commitment to preserving the authenticity, elegance and identity of Sangiovese.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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There is no longer a typical grape harvest<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cristina describes the last ten years as a period in which predictability has disappeared, taking the 2024 grape harvest as an example:<\/p>

\"It was one of the most surprising vintages ever. A cool and rainy June, a summer so hot that it slowed down photosynthesis, and then an unusually cold and unstable September. Today there is no such thing as a typical vintage.\"<\/div><\/div><\/div>

Faced with these conditions, our work in the vineyard is based on a micro-viticultural approach, which Cristina explains as follows:<\/p>

\"We manage each plot, and sometimes each individual row, according to its characteristics. With 29 soil types and more than 100 microclimates, precision is everything. This allows us to maintain healthy grapes, ripe tannins and a balanced alcohol profile, even in complex vintages.\"<\/p>

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Wood and Sangiovese: a philosophy of balance<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cristina clarifies our approach to ageing Brunello:<\/u><\/u><\/p>

\"Wood must accompany, not cover. After decades of comparative tastings, we still prefer large barrels: they preserve the identity of Sangiovese and respect the character of Montalcino.\"<\/u><\/u><\/p>

He adds:<\/u><\/u><\/p>

\"For us, wood is the home where Brunello rests and becomes gentler and more elegant. But it must never become an ingredient.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wood and Sangiovese: a philosophy of balance<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cristina clarifies our approach to ageing Brunello:<\/u><\/u><\/p>

\"Wood must accompany, not cover. After decades of comparative tastings, we still prefer large barrels: they preserve the identity of Sangiovese and respect the character of Montalcino.\"<\/u><\/u><\/p>

He adds:<\/u><\/u><\/p>

\"For us, wood is the home where Brunello rests and becomes gentler and more elegant. But it must never become an ingredient.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Elegance as a future direction<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cristina notes that the contemporary sensibility towards fresher, more balanced wines represents a return to the original style of Brunello:<\/u><\/u><\/p>

\"Today, elegance and authenticity are finally recognised as values. For us, this is not a trend: it is the confirmation of our philosophy.\"<\/u><\/u><\/p>

It also mentions the cultural contribution of the project\u00a0Sanguis Jovis<\/strong>the first study centre dedicated exclusively to Sangiovese.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A terroir that tells millions of years of history<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the most evocative moments of the interview concerns the discovery of the fossil whale\u00a0'Brunella'<\/strong>found in 2007 near the Castle of Poggio alle Mura.<\/u><\/u><\/p>

Cristina recounts:<\/u><\/u><\/p>

\"That discovery changed the way we look at soils forever. Montalcino is literally rich in Pliocene marine fossils: shells, microfossils, sediments. It is an ancient past that continues to speak in our vineyards.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Adapting to preserve Brunello<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Looking ahead to the coming years, Cristina explains how we deal with climate change:<\/u><\/u><\/p>

\"We are rethinking planting density, canopy management and the use of cooler soils. Our aim is to maintain consistency and identity, adapting to the variability of the climate without distorting Brunello.\"<\/u><\/u><\/p>

Our estate, with\u00a02,900 hectares<\/strong>\u00a0between vineyards, olive groves, arable land and natural areas, plays a key role in protecting biodiversity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Welcoming the world to Montalcino<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Finally, Cristina recalls the value of hospitality:<\/u><\/u><\/p>

\"Every year we welcome around 40,000 visitors. Through tastings, the Enoteca, Il Borgo and our Sala dei Grappoli, awarded a Michelin Star for the sixth year running, we tell our story to people from all over the world.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our vision<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The interview highlights the essence of our work:
preserving the Brunello tradition through research, sustainability, culture and territorial awareness.<\/strong><\/u><\/u><\/p>

A vision that continues to guide our every choice, today and in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Siamo lieti di condividere l\u2019ampia intervista che\u00a0Emily Price (Forbes)\u00a0ha dedicato a\u00a0Cristina Mariani-May, CEO e Presidente di Banfi, un racconto che affronta i temi pi\u00f9 attuali per il futuro del Brunello di Montalcino: il cambiamento climatico, l\u2019evoluzione dello stile dei vini, la ricerca scientifica, la sostenibilit\u00e0 e il valore del terroir. Nell\u2019intervista, Cristina offre una visione […]<\/p>\n","protected":false},"author":10,"featured_media":28827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-28818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nPreservare il futuro del Brunello: l\u2019intervista di Forbes a Cristina Mariani-May - Banfi<\/title>\n<meta name=\"description\" content=\"Siamo lieti di condividere l\u2019ampia intervista che\u00a0Emily Price (Forbes)\u00a0ha dedicato a\u00a0Cristina Mariani-May, CEO e Presidente di Banfi, un racconto che\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.banfi.it\/eng\/preserving-the-future-of-brunello-cristina-mariani-may\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preservare il futuro del Brunello: l\u2019intervista di Forbes a Cristina Mariani-May - 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