{"id":26675,"date":"2025-06-04T17:05:35","date_gmt":"2025-06-04T15:05:35","guid":{"rendered":"https:\/\/www.banfi.it\/?p=26675"},"modified":"2025-06-04T17:21:47","modified_gmt":"2025-06-04T15:21:47","slug":"heritage-value-frontier-between-terroir-and-storytelling","status":"publish","type":"post","link":"https:\/\/www.banfi.it\/eng\/heritage-frontiera-del-valore-tra-terroir-e-storytelling\/","title":{"rendered":"\"Heritage. The frontier of value between terroir and storytelling\""},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26675\" class=\"elementor elementor-26675\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b11622 e-flex e-con-boxed e-con e-parent\" data-id=\"4b11622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4eb2f elementor-widget elementor-widget-text-editor\" data-id=\"ea4eb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementToProof\">From July 7 to 11, 2025, Montalcino will host the eighth edition of the\u00a0<b>Summer School Sanguis Jovis<\/b>, the advanced training program promoted by\u00a0<b>Banfi Foundation<\/b>\u00a0and entirely dedicated to the culture of Sangiovese.<\/p><p><i>Course venue:<\/i>: OCRA \u2013 Officine Creative dell\u2019Abitare, Via Boldrini 4, Montalcino<br \/><a href=\"https:\/\/www.banfi.it\/wp-content\/uploads\/2025\/06\/Locandina-Summer-School-2025.pdf\">Download the playbill<\/a> - <a href=\"https:\/\/www.banfi.it\/wp-content\/uploads\/2025\/06\/Brochure-Summer-School-2025.pdf\">Download brochure<\/a> - <a href=\"https:\/\/www.banfi.it\/wp-content\/uploads\/2025\/06\/Programma-Summer-School-2025.pdf\">Download the full programme<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fb8a3 elementor-widget elementor-widget-heading\" data-id=\"d0fb8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A focus on Heritage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e5850 elementor-widget elementor-widget-text-editor\" data-id=\"e2e5850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementToProof\">Entitled\u00a0<i>\u201cHeritage. The frontier of value between terroir and storytelling\u201d<\/i>, the 2025 edition explores the significance of historical, genetic, and cultural heritage in the wine world. The past becomes a strategic lever for building a contemporary narrative around Sangiovese, through a program combining lectures, case studies, guided tastings, and insights from international experts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb204b2 elementor-widget elementor-widget-heading\" data-id=\"bb204b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A rich and multidisciplinary program<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59840d9 elementor-widget elementor-widget-text-editor\" data-id=\"59840d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementToProof\">Over the five-day course, participants will hear from leading voices in academia, scientific research, viticulture, and marketing. Key topics include:<\/p><ul><li><p>viticultural vocation and vineyard zoning;<\/p><\/li><li><p>grape genetics and varietal improvement;<\/p><\/li><li><p>sustainability and vineyard innovation;<\/p><\/li><li><p>storytelling and wine communication.<\/p><\/li><\/ul><p>Sessions will be held at both the OCRA center and the\u00a0<b>Castle of Poggio alle Mura<\/b>, Banfi\u2019s historic estate, where participants will enjoy an immersive experience among vineyards, winery, and territory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfc137 elementor-widget elementor-widget-heading\" data-id=\"ddfc137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A unique educational opportunity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c8159 elementor-widget elementor-widget-text-editor\" data-id=\"77c8159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Led by\u00a0<b>Attilio Scienza<\/b>\u00a0(President) and\u00a0<b>Alberto Mattiacci<\/b>\u00a0(Director), the Summer School is a benchmark for training young professionals in the wine industry, encouraging continuous dialogue between research, business, and culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dal 7 all\u201911 luglio 2025 Montalcino ospita l\u2019ottava edizione della\u00a0Summer School Sanguis Jovis, il progetto di alta formazione promosso da\u00a0Fondazione Banfi\u00a0e dedicato alla cultura del Sangiovese. Sede del corso: OCRA \u2013 Officine Creative dell\u2019Abitare, Via Boldrini 4, MontalcinoScarica la locandina \u2013 Scarica la brochure \u2013 Scarica il programma completo Un\u2019edizione dedicata all\u2019Heritage Con il titolo\u00a0\u201cHeritage. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":26680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-26675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Heritage. 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