{"id":13126,"date":"2021-07-29T00:00:00","date_gmt":"2021-07-28T22:00:00","guid":{"rendered":"https:\/\/www.banfi.it\/uncategorized\/la-realta-aumentata-di-banfi\/"},"modified":"2024-11-25T18:48:29","modified_gmt":"2024-11-25T17:48:29","slug":"banfis-augmented-reality","status":"publish","type":"post","link":"https:\/\/www.banfi.it\/eng\/la-realta-aumentata-di-banfi\/","title":{"rendered":"Banfi's augmented reality"},"content":{"rendered":"<p><strong>An innovative project for the leading producer of Brunello di Montalcino that, thanks to the Banfi Experience app,\u00a0<\/strong><strong>offers an immersive virtual experience in the entire Banfi world.<\/strong><\/p>\n<p><span style=\"font-size: 1em;\">Banfi has decided to explore the world of augmented reality, offering an immersive virtual experience of the entire company world. Something unique, putting the entire experience of the company within smartphone reach, breaking down distances with its customers who will be able to visit the vineyards and the winery from the comfort of their own homes. All this is possible thanks to a unique app: the Banfi Experience.<\/span><\/p>\n<p><span style=\"font-size: 1em;\">The experiences that the user can enjoy are many and all very immersive: a journey from the vineyards to the winery, the harvesting and sorting of grapes, and much more. This is possible both with the simple use of the smartphone and with the specific cardboard, thanks to which the moment will be even more real.<\/span><\/p>\n<p><span style=\"font-size: 1em;\">The same experiences will also be available to the many visitors to the estate with an innovative tour, which combines the real experience by enriching it with virtual content. A new way of experiencing Banfi and discovering it in a completely different way. The visitor, by framing the markers arranged in the different areas, on his smartphone will see the scene come to life, and will be able to experience, for example, the magical moments of the grape harvest at any time of the year.<\/span><\/p>\n<p><span style=\"font-size: 1em;\">\"We are particularly proud of this ambitious project, which will make it possible to experience the world of wine at 360\u00b0 throughout the year,\" says Rodolfo Maralli, Sales &amp; Marketing Director of Banfi. \"Banfi had the courage to dare and explore a new territory: a winning choice that will certainly have interesting developments in the future.\"<\/span><\/p>\n<p><span style=\"font-size: 1em;\">With Banfi Experience, the Ilcinese company had already experimented with augmented reality to bring to life the labels of La Pettegola Limited Edition 2020 (designed by Riccardo Guasco) and 2021 (designed by Elena Salmistraro). By framing the bottle label with the app, the illustration comes alive on the user's screen, creating an interactive and fascinating experience.<\/span><\/p>\n<p><span style=\"font-size: 1em;\">Finally, to make the Banfi Experience even more complete and multi-sensory, the app allows direct access to the playlist <strong>Spotify<\/strong> \"Play the Banfi Experience' and get into the Banfi mood.<\/span><\/p>\n<p><span style=\"font-size: 1em;\">Banfi Experience is available both for Android on the Play Store and for\u00a0<\/span><span style=\"font-size: 1em;\">iOS on the Apple Store.<\/span><\/p>\n<p><span style=\"font-size: 1em;\">The innovative project was entrusted to Publifarm, a communications agency specialising in digital and augmented reality projects, with which the company has been working for years.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Un progetto innovativo per l\u2019azienda leader del Brunello di Montalcino che, grazie alla app Banfi Experience,\u00a0offre un\u2019esperienza virtuale immersiva nell\u2019intero mondo Banfi. Banfi ha deciso di esplorare il mondo della realt\u00e0 aumentata, offrendo un\u2019esperienza virtuale immersiva nell\u2019intero mondo aziendale. Qualcosa di unico, che consente di mettere l&#8217;intera esperienza dell\u2019azienda a portata di smartphone, abbattendo le [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-13126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La realt\u00e0 aumentata di Banfi - Banfi<\/title>\n<meta name=\"description\" content=\"La realt\u00e0 aumentata di Banfi, un progetto innovativo per l\u2019azienda che\u00a0offre un\u2019esperienza virtuale immersiva nell\u2019intero mondo Banfi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.banfi.it\/eng\/banfis-augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La realt\u00e0 aumentata di Banfi - Banfi\" \/>\n<meta property=\"og:description\" content=\"La realt\u00e0 aumentata di Banfi, un progetto innovativo per l\u2019azienda che\u00a0offre un\u2019esperienza virtuale immersiva nell\u2019intero mondo Banfi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.banfi.it\/eng\/banfis-augmented-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"Banfi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BanfiOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-28T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T17:48:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.banfi.it\/wp-content\/uploads\/2021\/07\/banfi-realta-aumentata-experience-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Banfi Banfi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BanfiOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@BanfiOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Banfi Banfi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.banfi.it\\\/la-realta-aumentata-di-banfi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.banfi.it\\\/la-realta-aumentata-di-banfi\\\/\"},\"author\":{\"name\":\"Banfi Banfi\",\"@id\":\"https:\\\/\\\/www.banfi.it\\\/#\\\/schema\\\/person\\\/8a6a445b348dc073b2dee2e5ba75d2fa\"},\"headline\":\"La realt\u00e0 aumentata di Banfi\",\"datePublished\":\"2021-07-28T22:00:00+00:00\",\"dateModified\":\"2024-11-25T17:48:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.banfi.it\\\/la-realta-aumentata-di-banfi\\\/\"},\"wordCount\":402,\"publisher\":{\"@id\":\"https:\\\/\\\/www.banfi.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.banfi.it\\\/la-realta-aumentata-di-banfi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.banfi.it\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/banfi-realta-aumentata-experience-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.banfi.it\\\/la-realta-aumentata-di-banfi\\\/\",\"url\":\"https:\\\/\\\/www.banfi.it\\\/la-realta-aumentata-di-banfi\\\/\",\"name\":\"La realt\u00e0 aumentata di Banfi - 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