Banfi - Sommelier Corner
Banfi for a better wine world
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Sommelier Corner

The Pursuit of Excellence

"It is our fondest desire that this project

will be good for the people of Montalcino, 

good for Italy, good for America,

good for all people who love fine wine".

John F. Mariani jr., September 12, 1984,

dedicating the Banfi winery in Montalcino.

"When my family chose to plant our vineyards, build our winery and restore the 12th century Castello di Poggio alle Mura in Montalcino, our decision was based on the heritage of the region’s noble Sangiovese.  We firmly believed in the potential to improve upon Brunello di Montalcino and develop Sangiovese.

We challenged our winemakers to find the root of excellence, and from it, to grow extraordinary wine and raise the quality standard of all Italian wines. 

Our pioneering research was capital and labor intensive. It took thirty years to complete; yet the results are dramatic.  We unlocked the character of Sangiovese from the complex soil in which it is born, and shared that knowledge with our neighbors.  A once-sleepy region flourished as a Renaissance ensued. 

With the publishing of In Pursuit of Excellence we are pleased to share with you the most tangible result of the many years of research.

The Pursuit of Excellence is case study of soil, environmental, varietal and winemaking breakthroughs, detailing what was found in Montalcino and what was developed it into. Compiled and written by Banfi team in close collaboration with international scholars" - Cristina Mariani-May


Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
How personal information is collected
Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
When personal information is revealed
It can become necessary to reveal personal data of the client by law or in the course of legal proceedings or other situations in the public interest.
How personal information is protected
Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

Access to personal information
The user can, at any time, access information regarding themselves. To review and update personal information that Banfi S.r.l. has gathered, please contact
Collection of personal information
It is possible to navigate the websites of Banfi S.r.l. anonymously. In any case, the browser automatically comunicates the type of computer and operating system used.

Like many other websites, Banfi S.r.l. uses "cookie" technology. The first time a user connects to the site, their cookies identify the browser with a random and unique number. The cookies used do not reveal any information of a personal nature to the user, including first names that could be used to welcome the user on their next visit. The cookies help us understand what part of the website the users visit more frequently, which are the paths used by the clients, and how long they remain connected. The cookies are used to study the traffic patterns of the Banfi S.r.l. websites in order to improve their functionality.