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2000 14 February

CASTELLO BANFI UNVEILS SLEEK NEW GRAPPA BOTTLE

Castello Banfi of Montalcino, Tuscany, has redesigned its grappa bottle in tribute to the 12th century fortress that crowns its premier vineyard estate.

 The sleek new design, created by Banfi family proprietor John F. Mariani, bears a subtle relief of stone blocks on the shoulder of the bottle, reminiscent of a castle turret. The bottle is completely frosted except for a central transparent window that highlights and magnifies a line drawing of Castello Banfi, the fortress formerly known as Poggio alle Mura, on the opposite side of the bottle. The castle design, as well as the Banfi crest and all descriptive copy are printed in blue and black ink directly on the bottle rather than using a paper label. A royal blue capsule closure emblazoned with the Banfi crest in silver finishes the package.

Unlike brandy, which is distilled from wine, grappa is distilled from the soul of the grape - the solids left behind when the juice of the grape starts on its journey to becoming wine. Castello Banfi Grappa is made from the pomace of the estate's Brunello di Montalcino, which is distilled by steam then refined in small oak barriques to yield a grappa that is smooth and has depth.

 Castello Banfi Grappa has an alcohol content of 45%, or 90 Proof, and retails for around $43.00.

PRIVACY POLICY

Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
 
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
 
How personal information is collected
Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
 
When personal information is revealed
It can become necessary to reveal personal data of the client by law or in the course of legal proceedings or other situations in the public interest.
 
How personal information is protected
Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

Access to personal information
The user can, at any time, access information regarding themselves. To review and update personal information that Banfi S.r.l. has gathered, please contact banfi@banfi.it.
 
Collection of personal information
It is possible to navigate the websites of Banfi S.r.l. anonymously. In any case, the browser automatically comunicates the type of computer and operating system used.

Like many other websites, Banfi S.r.l. uses "cookie" technology. The first time a user connects to the site, their cookies identify the browser with a random and unique number. The cookies used do not reveal any information of a personal nature to the user, including first names that could be used to welcome the user on their next visit. The cookies help us understand what part of the website the users visit more frequently, which are the paths used by the clients, and how long they remain connected. The cookies are used to study the traffic patterns of the Banfi S.r.l. websites in order to improve their functionality.