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2000 15 April

BANFI'S BRACHETTO D'ACQUI NOW IN DECANTER BOTTLES AND SPIRITS

Banfi Brachetto d'Acqui, a unique red sparkling wine from Castello Banfi's sister winery, Vigne Regali of Piedmont, is now sporting a customized deluxe package that was over a year in the making.

 Called a "decanter bottle," the elegantly shaped bottle was created by Banfi family proprietor John F. Mariani and modeled on a traditional fine crystal wine decanter. In response to consumer call for half bottles, Mr. Mariani also designed a 375 ml. bottle that he calls "perfect for a romantic duo." The bottle shape is now registered by Banfi.

Made of clear glass to highlight the bright ruby red color of the Brachetto, the bottle's shape resembles the soft-shouldered Burgundian style package, and features scalloped edging around the base as well as the neck. A black capsule and label, with red and gold embossed lettering, identifies the wine. The label features a single red rose, symbolizing the wine's origin from the single-vineyard La Rosa estate in Piedmont's small town of Acqui.

 One of Italy's smallest production zones, the Brachetto d'Acqui Denominazione di Origine Controllata e Garantita is distinguished by a white, calcareous soil that is said to contribute to the wine's unique personality. This wine's effervescence is softer than that of champagne, yet yields a persistent and delicate pink froth. At 7 percent alcohol, it is a refreshing choice as either an aperitif or a dessert wine, one of the few that is an ideal match to chocolates as well as fruits, pastries and other after-dinner treats. The wine's appealing color and adaptability also make it an appropriate beverage for such occasions as Christmas, Easter, Mother's Day and Valentine's Day.

PRIVACY POLICY

Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
 
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
 
How personal information is collected
Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
 
When personal information is revealed
It can become necessary to reveal personal data of the client by law or in the course of legal proceedings or other situations in the public interest.
 
How personal information is protected
Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

Access to personal information
The user can, at any time, access information regarding themselves. To review and update personal information that Banfi S.r.l. has gathered, please contact banfi@banfi.it.
 
Collection of personal information
It is possible to navigate the websites of Banfi S.r.l. anonymously. In any case, the browser automatically comunicates the type of computer and operating system used.

Like many other websites, Banfi S.r.l. uses "cookie" technology. The first time a user connects to the site, their cookies identify the browser with a random and unique number. The cookies used do not reveal any information of a personal nature to the user, including first names that could be used to welcome the user on their next visit. The cookies help us understand what part of the website the users visit more frequently, which are the paths used by the clients, and how long they remain connected. The cookies are used to study the traffic patterns of the Banfi S.r.l. websites in order to improve their functionality.