The first Permanent Study Center of Sangiovese, born in Montalcino a year ago thanks to the Banfi Foundation, with Sanguis Jovis - Alta Scuola del Sangiovese, comes alive with the first Winter School to be held from 14 to 16 March. The theme addressed will be extremely topical, the storytelling of Sangiovese in the digital age.
(Montalcino, 8 February, 2018) - In 2017, thanks to an idea of the Banfi Foundation, the first permanent Sangiovese Study Center was born in Montalcino: Sanguis Jovis – Alta Scuola del Sangiovese. The aim of the Study Center is to do research, spread knowledge, train technicians and wine enthusiasts.
President of Sanguis Jovis is Professor Attilio Scienza and Professor Alberto Mattiacci is the Scientific Director. Two figures of excellence in the Italian academic scene, and therefore an absolute guarantee of the high scientific content of the courses.
From 14 to 16 March 2018, at O.C.R.A. Officina Creativa dell'Abitare (Via Boldrini 4, Montalcino- Siena), with the first edition of the Winter School, twenty selected students with admission announcement (the call will expire next February 16th) will follow a training course oriented to marketing and communication of Sangiovese, the theme, in fact, will be "The Storytelling of Sangiovese in the digital age" (https://fondazionebanfi.it/it/sanguis-jovis/formazione.php)
The course aims to deepen one of the main characteristics of contemporary wine markets, namely the high value contribution that is recognized to the intangible component of the bottle, providing the necessary skills in the digital social environment and with particular reference to Sangiovese productions.
